Liv Novotny is the owner and founder of Unscripted Ink, the pioneering tattoo studio tucked inside the boutique hotel UNTITLED in Manhattan’s Lower East Side, Manhattan. Blending hospitality with fine artistry, her studio reimagines the hotel experience as a creative, inclusive space where locals and travelers can connect.
A professional muralist for more than 12 years, Liv’s work spans large-scale public art across New York City to intimate, bespoke tattoos that tell personal stories. Through her companies, Unscripted Ink and the NYC Mural Arts Program, she champions the idea that spaces have soul—and when thoughtfully activated, they become living canvases for community, culture, and memory.